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It's nice when companies make an honest and long-term effort to track visitors sent by each affiliate's campaign.
As affiliates, what do we want? Proper cookie tracking! It's a given that not all people accept cookies. But the percentage of people who do accept them is good enough to create measurable results. So the cookies ought not to crumble. GRML web browsers Pioneer Report MDI GMRL web browsers Tree MDI Browsers GRML Browsers
The problem is that companies often set their cookies without regard for the affiliate's best interests.
Many companies set different cookies for company_site.com and www.company_site. com. Unfortunately, this means that when you, the affiliate, send your traffic to www.company_site. com, you probably won't get credit when your visitors choose to go directly to company_site.com.
Also, do you ever get the feeling that more and more companies are expiring their cookies earlier and earlier...especially the ones containing affiliate tracking variables? Cookies should last a long time...especially the ones containig affiliate tracking variables! Bar Graph software Headlines software Data management Data grouping software Download GRML Pioneer
It's particularly disturbing when companies issue cookies that expire at the end of the session, or within 24 hours. Clearly, a long-lasting cookie is a draw for successful affiliates. Pioneer Report MDI GRML web browsers Tree MDI GRML Headlines MDI GRML GRML Bar Graphs
Also - it's nice to have the company indicate very clearly who gets credit when a new affiliate sends the same visitor. Does the first click get the sale? The last click? Is it split? GRML Intranet Software GRML Browsers Intranet Software Graphs Headlines MDI Web Browsers
Finally, it's nice when companies that do measure conversions the first time around store the affiliate info in the database (from the cookie) in order to give proper credit for future actions.
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