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What is the deal with linking?
The question is not about on-topic vs off-topic links, but whether one-way links are better than reciprocated links. Some people believe 1-way links are better than reciprocal links. Some say 5 or 10 times better. Its always puzzled me why some people think this.
If 1-way links are better, it is not by much. If so, it would only be because you do not have an outgoing link. Thus, you share more of your PR among your own pages.
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The test case is getting something like a 1-way links from a PR4 page with a total of 25 links on the page vs. getting reciprocal links from an identically weighted page. IE Skin Desktop Switcher Color Picker Headlines MDI Headlines MDI Headlines MDI
I agree, in this case, a 1-way link has slightly more influence. But, it is slight. Let's say it has 33% more power, for argument's sake. Thus, we say a reciprocal link has a power of 3 and a 1-way link has a power of 4. Thus, you need 30 1-way links to have the same effect as 40 reciprocal links. Tree MDI Tree MDI Tree MDI Pioneer Report MDI Pioneer Report MDI Pioneer Report MDI
However, getting 1-way links is significantly more difficult than getting reciprocal links. It's not 33% harder, but more like 300% harder. Suppose you really know what you are doing. Let's say it's only twice as hard to get 1-way links.
So, it would take twice as much effort to get 30 1-way links as it takes to get 30 reciprocal links. Or, it takes the same effort to get 30 1-way links as it takes to get 60 reciprocal links. Above, I figured 30 1-way links is equal to 40 reciprocal links. It all boils down to this: Bar Graph MDI Bar Graph MDI Bar Graph MDI Myspace backgrounds Software downloads Myspace Xanga LiveJournal Layouts Backgrounds
Reciprocal links are 150% more powerful than 1-way links. This is the case when the amount of effort (time/money) involved is used to weigh the result.
Pound-for-pound, dollar-for-dollar, i t is hard to beat reciprocal links for ROI.
I was quite generous giving 1-way links a lot of credit in the above example. A more accurate assessment is probably a 1-way link only being about 10% better than a reciprocal link. It is probably 3 to 4 times more difficult to get 1-way links than it is to get reciprocal links. If you were to use these figures, you find reciprocals have about 3.6 times as much bang for the buck/effort as 1-way links have.
So, yes, 1-way links are better. However, I prefer a high ROI for my time, energy, effort, and resources. As a result, my focus is on reciprocal links. It works, and it's easier.
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