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Google updates beginning with 2004
04.29.06 (2:23 am)   [edit]
Sometime early in 2004, we were talking about the sandbox. A new factor, or set of factors, was added to the ranking algorithm. New websites were really feeling the bite. This new factor combined with the effect on the regular PR re-calculation. Somehow, the combination created the newly observed "sandbox effect".

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The sandbox caused a new domain to seemingly be squelched for an indefinite period of time. This was particularly felt for more competitive searches. It might get some traffic on long-tail stuff. It was getting spidered regularly and urls were showing for the site: operator query. Yet, there was no SERP placement for major keywords.

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It seems clear it's not "just" PR involved. The sandbox effect seems to include other factors. These were installed in the algorithm just before spring, 2004. More likely, with the Florida update, those factors had direct impact on high frequency search terms. Possibly, it included only the major money terms. PR calculation PLUS "something in Florida" appears to be the key to the sandbox effect. What part of Florida is it?

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Remember, at that time, a search on kw1 kw2 for a web page was not ranking. However, for kw1 kw2 -asdf it did? Remember, some web sites with long standing #1 positions, on single keywords, dropped? This was especially true fo web sites with a keyword in the domain name. What kind of new filter, or factor, was it?

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Doesn't it look very similar to the sandbox effect?
 
Orkut background
04.26.06 (12:21 am)   [edit]

Quietly, Orkut was launched on January 22, 2004 by Google. Orkut Büyükkökte n is a Turkish software engineer. While working at Google (permitted by its policy), he developed Orkut as an independent project.

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Some users (and potential ones) are uncomfortable with this. Some point to Google's other noteworthy product of 2004, which was the web-based email client Gmail. It allows the company to automatically scan text of users' private emails to show them targetted ads. Previously, while working for Affinity Engines, Orkut developed a similar system, called InCircle. It was intended for use by university alumni groups. In late June 2004, Affinity Engines filed a lawsuit against Google. Their claim was Büyükkökte n and Google based Orkut on inCircle code. The allegations are based on the presence of 9 identical bugs in orkut which exist in InCircle.

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Originally, the orkut community was believed elite. This is due to membership being by invitation only. However, at the end of July, 2004, Orkut surpassed 1,000,000 members. At the end of September it passed 2,000,000. By April, 2006, Orkut's members were: 71.94% Brazil 11.33% United States 3.05% India 2.18% Iran 2.18% Pakistan.

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The intended invitation method was e-mail between acquitances. Obtain an invitation to orkut via the web, with diligence, or eBay, like Gmail invites.

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Orkut, as a social tool, is complex. This is due to various people frequently trying to add strangers to their pool of friends. Often, this simply increases the number indicating their friends next to their name in their profile. Many "add-me" communities exist, entirely for this purpose. A large number of cloned, fake, bogus, invisible and "orphaned" profiles exist.

 
PPS is better
04.16.06 (10:21 pm)   [edit]

So why do I care whether PPS is better than revshare?

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We (PPS webmasters) bust our humps to run a PPS program and remain competitive. We spend nights running numbers to squeeze an additional 2 dollars from the average user. Revshare sponsors don't have that motivation because they aren't "hungry". Their margins do not matter. Why? Their margins are FIXED! They are set in advance. 60/40, 50/50, 70/30.. Their profit is GUARANTEED. It doesn't matter whether they retain 1 day or 10 years.

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Why do the richest in this business choose PPS over revshare?

Your spreadsheets aren't full of question marks, unlike revshare. Your earnings, per sale, are predicable. This lets you take a 6 dimensional revshare calculation and make it a simple "my counted clicks and my earnings per sale". Sure... there are occasional revshare member earns you 80 bucks. However, the more common member earns you 2 or 3 bucks.

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hand-coding and algorithms
04.08.06 (11:04 pm)   [edit]

I understand the temptation of search engines to do more hand-coding over their algorithms. However, it's a very poor decision for any search engine to make, if the SE aspires to be a top quality player.

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There are many issues. The nature, and structure, of different categories (e.g. historical information websites vs. widget shops) results in very different kinds of websites (form follows function and marketing follows function too, btw...). Depending on the category, and nature, of a website, there are differences in structure, navigation, content, internal and external linking patterns, and a host of other important measures. There are issues of philosophy, e.g., which kinds of results are better?

Google has moved in the direction of favoring information over commerce. It makes some of their SERPs cleaner and more useful. However, it makes some of their SERP's largely useless. This is especially true when people are searching for products.

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Set against these issues, one holy grail for any great SE is, regardless of category, featuring the most relevant and useful websites for a given request. This is nearly impossible for a single algo. So, SE's hand-code. Or, they segment algorithms, one way or another, by category. Or, they try to find, one algorithm so keen and intuitive it shows for any given request, excellent results.

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