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| is slowing Yahoo ad growth a sign of a slowing economy |
| 09.21.06 (12:25 am) [edit] |
I wonder what is in the "Financial Services" category. Some assume it is just online stock brokers. It is probably more than that.
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One of the most frequent, and annoying, types of advertisers on Yahoo are the seedy mortgage brokers. They have all these ads for "teaser rate" interest-only adjustable rate mortgages.
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Now, with the bottom gone from the mortgage industry, these brokers are becoming more desperate for new suckers, er, "clients". There are fewer to go around. So, naturally, advertising is going to drop.
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Perhaps Yahoo needs to lift their prohibition against adult-oriented advertising. They are probably leaving a lot of dollars on the table by not having a crotch shot on their home page. At least, the sex industry is more ethical than those selling negative, amortization adjustable-rate mortgages on over-priced homes to people who least understand (and least afford) what is going to happen to their future finances.
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