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opinion on affiliate programs
05.15.07 (9:05 am)   [edit]

This is a short list of the successful affiliate program:

  • Usability of the program's website.
  • Quality of the program's landing pages.
  • Efficiecy of the program's shopping cart.
  • Questions are answered on the website.
  • Not overplaying the ability to phone in orders.
  • IF price is an issue (commodity) the business price is competitive.
  • Is the offer is a commodity, it is a value-added proposition.
  • An affiliate manager exists with some track record of "doing the job well".

    For all the reading and research, I don't find even the best affiliate managers (by reputation) doing a particularly effective nor convincing job of getting or presenting the proof of the readiness of any program OR proof an existing program IS top shelf. I find it troubling given the business IS marketing.